Power of Cooperatives

1 01 2009

Last Friday, I was at a book shop and the first book I stumbled upon was I too had a dream. I was looking for any books by/on Dr. Kurian for a long time and finally found it. I just picked up the book and began reading. Today, I completed it.I have to rate this a 5 Star. An amazing narration and very well written and compiled.

I didn’t know what to name this post. First, I wanted to name it as “Malayalee.Milk & Movie” (Read the book and I am sure that you would agree with me on the title).

Well for those of you who are wondering what this book is all about, it is the amazing story of Anand Milk Union Limited (AMUL) and journey of Dr. Verghese Kurian as India’s Milk Man.If there was anything which is a box-office and smashing hit in the Indian Cooperative Movement, it is the story of AMUL. I am definitely not going into the details of the book, but would want to highlight the key aspects of the Operation Flood.

What made me read the book non-stop is how bureaucratic our country has been in accepting the Cooperative methodology. India is a country with more than 70% of the population living in the villages. Since the independence, we have had many Government’s which came and went and also we saw a lot of development in many areas of life. In fact, I would not hesitate to say that no other country has come this far in the first 60 Years of Independence (comparing to countries which have been ruled by some other nation). However, there is a long way to go.

During the course of this book, Dr. Kurian emphasizes the importance of making farmers responsible for their produce, marketing and returns. What this simply means is giving the ownership and the Government playing the role of ensuring appropriate avenues are available. Well, to be very honest, this is the most difficult thing which any country can achieve. But, Dr. Kurian proved that with commitment and dedication we can definitely achieve this. What you need is the Will and the Belief in your dream.

I personally understood one aspect – The Primer Minister’s are people with a dream, and believe me, only people with that commitment get to the position (there are definitely exceptions too). In this book, Dr. Kurian writes about his personal interaction with almost all Prime Ministers since Jawaharlal Nehru to P V Narasimha Rao (after which Dr. Kurian retired). The key aspect is the team which surrounds this super power of our Country.

If you are an aspiring Entrepreneur/Social Entrepreneur, I highly recommend you reading this book.

Also, in this book, Dr. Kurian jumps deep into how Operation Flood, one of India’s most successful cooperative project came into existance and how long it took for them to succeed.