HeadStart Day 3 – Afternoon Session

20 01 2008

Afternoon session started with Mr Deepak Srinivasan‘s thoughts on Product Management.

Role of a Product Manager:

  • Owns the business plan of the product.
  • Has a 360 degree view of the prodcut
  • THE go to resource for all questions, decisions
  • Directs Life cycle, Engagements
  • Is the “CEO Jr.” of the prodcut.
  • Creates
    • Spots the opportunity
    • Sells the plan
  • Manages
    • Life Cycle
    • Socialization
    • Executive Board
  • Coordinates
    • Finance
    • HR
    • Sales
    • Development
  • Directs
    • Program Management
    • Product Marketing
    • Internal Evangelization
    • Business Development
  • Product Requirements Document
  • Market Requirements Definition
  • Role in Innovation
    • Socialize – Meet people and talk to them
    • Gather – Listen, Find, Stimulate and Conveive
    • Culture – Receptivity, Recognize and Rejection
  • Hiring
    • Engaged
    • Passionate
    • Reflective
    • Gatherer
    • Hunter
    • Visualizer
    • Communicator
    • Integrity
    • Rule Breaker
    • Leader
  • Product Management 2.0
  • Markets have changed forever
    • A segment of One
    • A Million Segments
    • All need addressing
  • Delivery has changed forever
    • Real-time
    • Re-usable
    • Re-combinant
  • Real-time PM
    • Strategy
    • Delivery
    • Operational
  • Startups
    • Help replicate thinking
    • Helps reduce I/O, improves productivity
    • Engineering delight
    • Independent voice to Shareholders, Board
    • Greatly improves chances of success
  • Grow up
    • PMs most often manage people that outrank them or dont report to them.
    • CEO, Executive team should communicate and reinforce the universality of the role.
    • Share the role and introduce the PM to your Board of Directors.
    • Have project, program management and product marketing report into PM.
  • So you reap..
    • Its never 2 early, its habit forming – that’s good
    • Retrofitting a PM culture is often impossible
    • PM’s make some of the best founders, CEO’s
    • You owe it to your business, your shareholders.

Deepak recommends Crossing the Chasm for understanding how to sell to customers.

You can write to Deepak at deepak {AT} mobiance {dot} com

Cost based funding and Startup Culture – Ashwin Masheh, MapUnity

  • Recipe for Success πŸ™‚
    • Don’t have any money
    • Want to retain autonomy/control
    • Want to survive, even prosper
    • Want to work with large firms and develop scale
    • Want to attract talented people at affordable pay
  • Problem with selling
    • Pre-conceived ideas of rich/poop and their needs
    • Cash cow syndrome
    • Low impact, as a startup
    • Financial uncertainty
    • Cultural implications
  • Technology Ecosystem
    • Offline workbench
      • Client-side software that can allow data to be created offline, and synced with online platform data.
    • Independent, domai-specific APIs
      • OpenLayers-based application interface allows other software developers to build on top of the Mapunity platform. Custom APIs for specific domains – traffic, shopping, health, etc – will also be developed
    • Geo-search and indexing
      • Hierarchical as well as spatial searches possible, as is searching across databases and communities hosted on single platform.
  • GIS Telecom synergies
    • Call origin Mapping
    • Mobile data collection and query
    • Device-linked software development
  • Other focus areas of MapUnity
    • energy hub
    • mapmedia GIS
    • e-City
    • udhavi
    • relief GIS

This concludes the 2 day HeadStart for 2008. Look for more updates on http://www.HeadStart.in and http://www.KickStart.in

Do write to me (hari {AT} kickstart {dot} in) or leave a comment on any of these posts if you want to get in touch with our team.

Advertisements

Actions

Information

One response

21 01 2008
sri vikas

wow, hari…

you have covered the last leg of the event very well. now, i dont know what i am gonna write in my blog πŸ™‚

nonetless, great work , man!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: