Books for Entrepreneurs

29 10 2006

I got this list from and the list looked exhaustive and hence wanted to share this will all who are taking time to visit my blog:

Globalization & Economics

* The Lexus and the Olive Tree by Thomas L. Friedman
* The World is Flat by Thomas L. Friedman
* The Commanding Heights by Daniel Yergin and Joseph Stanislaw
* Political Ideologies and the Democratic Ideal by Ball and Dagger
* The Worldly Philosophers by Robert L Heilbroner
* Reinventing the Bazaar: A Natural History of Markets by John McMillan
* The Mystery of Capital by Hernando de Soto
* Economics by Stanley and Brue
* Macroeconomics by N. Gregory Mankiw
* Capitalism, Socialism, and Democracy by Joseph A. Schumpeter
* International Business by Charles W. H. Hill
* Against the Dead Hand by Brink Lindsey


* Zero to One Million by Ryan P. M. Allis
* Zero to IPO by David Smith
* Rich Dad Poor Dad by Robert Kiyosaki
* Rich Dad’s Guide to Investing by Robert Kiyosaki
* New Venture Creation by Jeffrey Timmons
* Good to Great by Jim Collins
* The E-Myth by Michael Gerber
* The Young Entrepreneurs’Edge by Jennifer Kushnell
* The Young Entrepreneur’s Guide to Starting and Running a Business by Steve Mariotti
* The Portable MBA in Entrepreneurship by William D. Bygrave
* Innovation and Entrepreneurship by Peter Drucker
* Good to Great by Jim Collins
* At Work with Thomas Edison by Blain McCormick
* Multiple Streams of Income by Robert G. Allen
* On Entrepreneurship by Harvard Business Review
* by Tim Burns
* The Art of the Start by Guy Kawasaki
* Fire in the Belly – an exploration of the entrepreneurial spirit by Yanky Fachler


* The Anatomy of Buzz by Emanuel Rosen
* The Tipping Point by Malcolm Gladwell
* Obtaining a #1 Ranking in the Search Engines by Ryan Allis
* What Clients Love by Harry Beckwith
* Building Thousands of Links to Your Site by Ryan Allis
* Net Results 2 by Rick E. Bruner
* Protégé Training Program by Jay Abraham
* Permission Marketing by Seth Godin
* Blink by Malcolm Gladwell
* Guerilla Marketing by Jay Conrad Levinson
* Principles of Marketing by Kotler and Armstrong

Personal Development

* Think and Grow Rich by Napoleon Hill
* The Seven Habits of Highly Effective People by Steven R. Covey
* Succeed and Grow Rich Through Persuasion by Napoleon Hill
* How to Win Friends and Influence People by Dale Carnegie
* The Law of Success in Sixteen Lessons by Napoleon Hill
* The Student Success Manifesto by Michael Simmons
* Secrets of the Young & Successful Jennifer Kushnell
* Soul of Money by Lynne Twist
* Unlimited Power by Anthony Robbins
* The Millionaire Mind by Thomas J. Stanley, Ph.D

Business Prophet

24 10 2006

I was reading a special report on the Business week web site – Business Prophet ( In this report, what I got to understand is that Dr. Prahalad says that the essence of entrepreneurship is in your business model. I strongly agree with him.
Rather thank looking at the article as one of his research findings, I would want to mention that the “BOP” edge to your business model is quite profitable on the long run. BOP formula will/might not fit all businesses too. I would want to make it clear that, my intention of “BOP” edge to a Business Model is not only for monitory benefits but also for the success of the service which you intend to provide.
For having a strong foundation to your business, one should extensively research if the product/service which you intend to bring out in the market is of any use to the end-user. I am quite sure that every individual entrepreneur would do this, but I wanted to ensure I reminded here in my writing. Twisting and tweaking your end product to suit the requirement of the end-user will enable you to build your brand.
As an example to quote here – Mahindra had an initial idea of building India’s very own SUV. They researched and build the initial version of Scorpio with their ideas of Engineering. They have taken this engineering to people around and surveyed if they would be buying such a car. They noted each individual’s comments and incorporated their comments into their engineering. They went back again and again to the same set of people to check if their taste’s were changing or if they were liking the concept. Only after building the vehicle with all meaningful suggestions incorporated, did they launch the vehicle. The success of the SUV says it all. The new version of the same vehicle also comes with all the suggestions of owners coming in. (The only reason I quoted this example, is because I love this car very much).
I am quite sure that each business model will have its own way of reaching people and giving them what they want. But, in today’s situation, this takes the front seat. If the end-user does not like your product/service, you are out of the game.

I have another good example for Customer Service – One day I was browsing through (an online video rental organization). I read about this start-up in Business World and wanted to try it out. I filled in the first page for registration and then it asked for my Credit Card number which I didn’t have ready. So, I simply closed the page. The following day I get a phone call from their Customer Care asking me if I was interested in taking the membership! I was quite impressed. Not only asking me if I was interested, the lady on the other side immediately offered me something which was irresistible. I promptly joined.
Till date I have never had any issue with getting my movies. Job well done. I only hope the same care continues.

A Pilgrimage…

24 10 2006

Places – Udupi, Dharmastala, Kolluru
Total Run – 1,381.7 KM.

Oct 20-24, 2006 being holidays, we have decided to go on a small pilgrimage to Udupi, Dharmastala and Kolluru. This is my second long drive in my Scorpio. The first was to Ooty and it was very good.

We left on 21st morning and took the Bangalore – Mangalore road via Hassan to Udupi. The drive was fantastic till Hassan and after that we had trouble. The road was absolutely bad. I think ‘bad’ is a very small term I could use. It was pathetic. Took about 3 Hrs to cover a stretch of about 30 KM and you could imagive our fate.

We reached Udupi at around 6:30 PM. We lost a lot of time covering the bad stretches of roads and took about 4 breaks in the total journey.

On 22nd, we drove to Dharmastala from Udupi. It was about 110 KM and the road was really good. Had darshan and came back to Udupi by around 4 PM. In the evening we had darshan of Udupi Krishna and it was really good.
On 23rd, we drove to Kolluru which is 77 KM from Udupi. Kolluru is famous for Mookambika Temple. The road from Udupi – Kundapura is not good. You need to keep your leg on the clutch. From Kundapura – Kolluru is a very good drive. Kolluru is on the footsteps of Western ghats and you will go through thick forests and zig-zag roads. Its a decent drive.

We had darshan at the temple and started back to Bangalore. This time, we decided to come via Shimoga instead of the Mangalore road. We continued on the ghats and after 110 KM drive, reached Shimoga. The route is lonely, but the roads are pretty good.

From Shimoga it was another 298 KM to Bangalore. Initially the road was not that good, but after about 30 KM, the road was really smooth.

Reached home around 8 PM after a 500 KM drive. This is the first time I did such a long distance in my car, and none of us were tired. My Scorpio never let me down and gave a very good quality drive.

I have to mention that with A/C, the average milage I got was around 13.5, which is very good for a SUV with 2.6 Ltr CRDe Engine 🙂

Loosing my Virginity

24 10 2006

An amazing life story of Sir.Richard Branson. It is a must read for every aspiring entrepreneur on this earth, to know how difficult it is to win in life.

Sir Branson’s life is a clear example, as to how difficult it is to live life the way you want. But with focus and clarity, you can definitely live the way you want.

As I read through the book, I was amazed with the energy this entrepreneur had. Starting to be on his own at a very early stage in life, Sir Branson had spent most of his ‘young’ age trying to explore what he could possibly do to the student community which he felt needed something. That was the beginning, and today, we know what he has achieved. ‘Sir’ in front of his name says it all.

Just wanted to mention that having the desire to achieve is not the only thing, but the passion to perform also counts.

My salute to you Sir.

All New Scorpio 2006

24 10 2006

I decided to buy a Scorpio long ago. But, was unable to buy due to the huge investment. Finally, the day has come when I could afford it. I was trading in my 3 Year old Santro in which I did about 55,000 KM to buy my dream car.
I went for a test drive when the new version of Scorpio was launched. I was quite impressed. Thanked my stars that I could buy the new version and not the old one. On May 10,2006 I went ahead and booked the car. Got the vehicle delivered on the 10, June 2006. WOW!
This is a fambulous car made by India, for the Indian who cannot buy imported SUV’s. People told be that Scorpio is not at all advisable for Bangalore (this is where i live) roads. But, I still went ahead. After driving for around 4 Months, I can definitely say that this is a Santro in its segment in terms of Manuvarability. Believe me! I am not writing this on behalf of Mahindra nor any magazine. This comes from my heart. You should know how to handle a car and you will definitely enjoy driving this machine.
If at all I need to suggest one this for improvement, I would only say “Breaking”. It takes around 3-4 Sec to get the car to a standstill when you are driving at 100 KMPH. This is a bit huge time when you are talking about Indian roads. If this beast had ABS, nothing like it. I think I read it in one of the car magazines that ABS would be included by the year end, and i am sure that the price would be at least 1.5 Lacs more (which would definitely be beyond my budget). Even this version is amazing…

Entrepreneurship is Attitude

10 10 2006

So, what does it take to be an Entrepreneur?

Is it so very simple? Ofcourse, Yes. But there are parameters for consideration.

E – Energetic
N – Neutral
T – Tough
R – Romantic
E – Elaborative
P – Passionate
R – Researcher
E – Empowered
N – Novice
E – Enterprising
U – Understanding
R – Rich

Energetic – Need to have energy to face failure.
Neutral – Never get carried away, you need to always be on ground to take off.
Tough – When the going gets tough, the tough gets going.
Romatic – Need to Romance with your Passion.
Elaborative – If you cant be straight forward, then the road ahead is bumpy.
Passionate – Eat, Sleep, Drink only your thoughts.
Researcher – Only when you explore, do you succeed.
Empowered – Empower yourself with Passion.
Novice – Because, every day is a new day.
Enterprising – Because, every day you need to be creative.
Understanding – If you cannot understand others, you can never solve their problem.
Rich – Attitude, Passion and Committment to Succeed.

Global Poverty

6 10 2006

More than one billion people around the world live on less than one dollar a day. Poverty, however, means more than low income. Poverty results in child mortality, hungry people, and can lead to the oppression of women:

The poorest countries have infant mortality rates above 20%. Two million children die each year of dehydration from diarrhea. Another two million children die annually from pertussis, polio, diphtheria, tetanus, and measles. Three million more children die each year from bacterial pneumonia. Several hundred million children suffer annually from intestinal parasites. And according to the World Human Rights Guide, no country with a Gross Domestic Product in the bottom fifth globally has achieved social and economic equality for women.

Can we as a society do anything for this? I am quite sure, that we might not be able to do anything and everything for all people around the world, but my only thought is that if we could do anything for people around us? I only quoted this para because it matches with our objective taking this society forward.

Any ideas and suggestions as to how we can mark a difference????

5 10 2006

I have been following few emails around this organization and today, I have decided to visit this site. is an organization dedicated for Globalization, Prosperity and Human freedom. I am quite sure, you would enjoy this site if you can visit it once.

A genuine beginning…?

4 10 2006

Part 1
Since the time I started my career, I had one point clear in my mind – I want to do something different. What is ‘Different’ and how do I understand that this is different?
Day’s passed by and a couple of years back, I have decided that I would want to do something different in area which touch’s each one’s life – HealthCare.
Now that I decided on the area, what to do next is the major question. I had loads of thoughts passing by, but nothing concreate or meaningful.
A year-and-half back, I was reading a book – Fortune at the Bottom of the Pyramid, by Dr.C.K.Prahalad. I have heard about him earlier, but I have not read any of his papers/articles/books. I started reading and to my suprize, I finished the book in a month’s time (I understand this is long, but its short for me!). This is quite a different book – a compilation of case studies (probably we can call them short-true stories). These case studies are different. How are they different and what are the case studies are best understood in the book rather than on this blog 🙂
One of the case studies has given me a pointer to start framing my idea. After about a years work on the key points, Manish (my friend who shares a similar passion) and myself came out with a Business Plan.
In Feb 2006, we registered our Organization.
We took part in in two Business Plan competitions and we did recieve a good rating for our plan, but our implementation model was not well appreciated.

Part 2
With our implementation model not being practical enough, we have dediced to take things a bit slow. We concentrated on our regular jobs and have been quite busy.
Recently, I came across (Read about this in Oct 2 issue of Business World) and quite impressed. I have decided that we should take our idea to this forum. Am looking forward for the next BarCamp in/around Bangalore.

Before I Begin…

4 10 2006

As I mentioned above, this blog is dedicated all people around the globe inspired to change the way we live through entrepreneruship (any kind, this is the broadest term I could find).
I will post here my ideas and all kinds of information I find and pointers to people and organizations which share the similar passion.
My sincere request for readers of this blog is – share your information and write to me if I can be of any help to your aspirations.
Probably, if we live near to each other, we can also meet…